Why We Should Buy RED?

Last July, Apple launched the iPhone X and iPhone 8, with silver, space grey, and gold versions. Apple now introduces the special RED version to iPhone 8, beautiful in both style and purpose, leaving customers spoilt for choice once again.

This is the new iPhone 8 RED. The noticeable difference from the iPhone 7 RED and this is the color of the front panel which was white but is now black in an all-glass design. Actions speak louder than words; global customers’ response to the first black and red iPhone was explosive.

However, what I believe is the most significant feature of this new iPhone 8 RED is that it is one of theProduct REDs owned by the RED campaign, which was founded in 2006 by Bony and Bobby Shriver to help fight AIDS in Africa. Also, this is why I strongly believe we should buy red to support RED.

Until now, RED support has impacted nearly 100 million people with prevention, treatment, counseling, HIV testing and care services according to the Global Fund. Over the past decade, they have raised $500 million, working with 31 iconic companies of centuries, for the Global Fund to fight AIDS in Tuberculosis and Malaria in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. All the contributed money goes straight to work ground which means no overhead is taken.

An HIV-positive mother can pass HIV on to her baby any time during pregnancy, labor, delivery and breastfeeding. The World Health Organization advises that HIV-positive pregnant mothers should go on a triple-drug regimen of antiretroviral medication (ARVs) through all stages.

As soon as the baby is born, they should be given nevirapine daily for six weeks. Ideally for their own health, not only the babies, but also mothers should stick to this medication whilst with a baby at all the stages. As long as the mothers stick to this regimen, the risk of HIV transmission to babies can be easily decreased to under 5%.

ARVs work to keep HIV from growing and multiplying within the human body. With access to ARVs, people living with HIV can not only lead healthy and productive lives, but they can pass on healthy lives to their children.

However, this kind of treatment is not allowed everywhere, especially if it’s in developing countries. Not everyone has the money to afford it but not everywhere offers it even if you have the money. As a result, in the 21st century, 400 babies are born with HIV every day.

Buy red, support RED. Even if red might not be your first choice, there are alternatives, for example, RED phone cases or ear phones. Nothing can happen when nothing is done. We should be buying RED.

Find out more by going to: https://www.red.org

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